Rakennuskemia Oy will participate in FinnBuild – the Construction and Building Services Trade Fair at the Helsinki Expo and Convention Centre with its WTF® brand at stand 6h58. One of the highlights at the stand will be a WTF® beverage tasting, organized in collaboration with business students from Laurea University of Applied Sciences.
Following the launch of the WTF® True Edge focus drink, the tasting aims to gather customer feedback and preferences for future flavor additions to the WTF® beverage range. The product portfolio will be expanded with new focus drinks, energy drinks and protein sodas.
WTF® True Edge is a sugar-free focus drink enhanced with electrolytes and a moderate amount of caffeine. It is designed to improve focus without causing a sugar buzz or the energy crash. The WTF® beverage portfolio will be expanded to include traditional energy drinks and protein sodas designed for active consumers.
At FinnBuild, visitors will have the opportunity to taste the following flavor concepts:
Focus drinks: Cactus-Lime, Pear-Apple and Cherry Pop
Protein sodas: Crystal Cola and Lemon-Lime
The WTF® beverage tasting will be conducted by a project team consisting of BBA students and international exchange students from Laurea University of Applied Sciences. Laurea's business degree programme is built around real-life, project-based learning in collaboration with companies and organizations. Rakennuskemia Oy has been a valued partner of Laurea for several years, with students completing a wide range of business development assignments for the company.
Visitors are warmly welcome to stand 6h58 to taste the new WTF® beverages and discover Rakennuskemia's latest product innovations. In addition to WTF®, the stand will also showcase the QUICKLOADER®, Tytan Professional and Gebol brands.
